31 July 2007: Mercamadrid Leisure and Discount: new magazine for the associate/shared members to the brand “I buy in Mercamadrid”

                   The establishments stuck on/which joined the commercial identification “I buy in Mercamadrid” will be able to profit from July 2007, a new magazine that will offer discounts and promotions directed specifically to them.

Opportunities to assist to spectacles, funfairs, voyager, buy products, visit establishments, etc., all of that/all with very interesting discounts which are going to be offered in this publication that will be published free quarterly and will be sent to the retailers associated/stuck on/who have joined to the brand.

The magazine called “Leisure and Discount” has an attractive and simple/easy design that allows/makes possible to include different/varied vouchers with a really attractive leisure offer, interviews to businessmen, retailers associated/stuck on to the brand “I buy in Mercamadrid”, advertisements with the promotions and news/novelties directed to the associated/stuck on, etc.

More than 1,000 establishments have already joined this brand so as to differ from their competition with a symbol that offers improvements in quality and service to their clients, with the security of stocking up in a precincts/fairground available to the companies/at the companies’ service, security and hygiene/safety and health based on the quality, the variety of products and origins, companies concentrations/gathering, transparency in the commercial transactions/deals, use of new technologies, training and modern installations of the ODMU (Office of the Retailer and User), as the responsible to the management and promotion of the commercial identification, has carried out numerous/many promotion campaigns of the brand “I buy in Mercamadrid”, stressing/emphasizing the following:

- Act/Handing over of Presentation to the retailers and businessmen from Madrid (January 2007).

- Meeting with the COCAM (Commerce Grouped Federation and Market of the Region in order to define the promotion strategy of the brand in the municipal/local markets and the galleries/shopping centres of Madrid.

- Personalized visits to the managers and establishments of the local/municipal markets and galleries/shopping centres of Madrid.

- Sponsorship of events, presence in fairs/markets and publication of advertisements in sources specialized in the corporative image of the brand.

- Design of new corporative image of the commercial identification.

- Advertising insertion in several buses of lines 147 and 88 of the EMT.

- Campaign of delivery of promotional and present material for the clients of the commerces with the brand “I buy in Mercamadrid”.

- Edition of the Guide of the Retailer, sent to all the accredited users.

- Collaboration with other deputy directions of Mercamadrid in different topics, such as: mobility plan, cleaning campaign, Information Office, Sending of “Planimeters”, etc.

The objectives of the identification “I buy in Mercamadrid” include:

1. To promote actively a management system based on criterion/discretion of quality, innovation, service and permanent improvement.

2. To provide with the establishments that commercialize and distribute in the Food Complex of Mercamadrid, of a value added by the identification as a symbol or sign of reliability and confidence in the food sector.

3. To award the reliability of the buyers in the Food Complex in Mercamadrid.

4. To promote the wholesales and bring nearer the image of Mercamadrid to the commerce and then to the final consumer.