On July 3, in the presence of the mayor of Madrid, Mr. Alberto Ruiz-Galladón, a formal agreement was officially signed between Marc Spielrein, Chairman of The Rungis International Market and Luis Blazquez Torres, Chairman of Mercamadrid Internacional.

This agreement is the first result for both markets, to closely cooperate and exchange experience in order to improve their efficiency in all technical aspects related with wholesale market management an development.

This agreement considers three main cooperation sectors within which joint concrete actions will be implemented:

Marketing and Communication. Both Rungis and Mercamadrid have developed trademarks: “Rungis Marché International” and “Mercamadrid Internacional” and specific commercial slogans: “La qualité passe par Rungis” and “Compro en Mercamadrid” respectively. Apart from exchange of experience, concrete common actions will also be implemented

Human resources. Exchanges at various levels (short, medium or long term training, study tours) in order to promote the commercial and technical relationship between the Rungis and Mercamadrid operators.

New technologies. An analysis of the various possibilities of using new information and communication technologies for improving wholesale market efficiencies and developing virtual markets, will be conducted jointly.