28 February 2007: Promotional Materials of the “I BUY IN MERCAMADRID” Brand will be Delivered at the Municipal Markets during January and February

The Retailer and User Office, in its role of promoting and managing the applications for the “I Buy in Mercamadrid” brand identification strategy, continues to work on fidelization and publicity campaigns to expand the number of establishments that have adopted the essential values of the brand: commitment, trust, commerce and quality, that are the  differentiating  elements for quality, transparency, services, etc.

 The new fidelization campaign to promote this commercial identification, will last for 5 months (from January to May 2007). It will entail visiting again those establishments that have adopted the brand located in the Municipal Markets, Shopping Malls and individual shops located in the City of Madrid to deliver new promotional brand materials.

During the first two months of the special publicity campaign, these promotional materials, provided to these establishments as acknowledgment of the trust they have in the brand have been delivered to the following Municipal Markets:

• Santa María de la Cabeza Market
• San Pascual Market
• Prosperidad Market
• Moratalaz Market
• Guillermo de Osma Market
• Dª Carlota Market
• Ventas Market
• Embajadores Market
• Numancia Market
• Cebada Market
• Las Águilas Market